Hospitality
Mirén
A desserts and signature drinks concept within The Primo, Ahmedabad, where the brand identity, architecture, and interior design were conceived as one continuous sensory language.
Mirén is a desserts and signature drinks destination within The Primo Collective, Ahmedabad, sitting alongside Sora, Sahtain, Vyanj, and M&S Banquet within the same family of hospitality experiences.
Storm's scope covered the complete design system, from the naming and brand identity through to the architecture, interior design, and spatial experience. The brief demanded a space that felt distinct from its neighbours while remaining unmistakably part of the same collective.
Where Sora is restrained and atmospheric, Mirén needed to carry a different quality, one of pleasure, craft, and carefully considered indulgence. The identity and the interior share a visual grammar built around softness, precision, and the particular satisfaction of something made well. Every material choice, every curve, every typographic decision in the Mirén wordmark was made in service of that single feeling.
To design a space where the experience of being there is inseparable from the experience of what you are eating. Where the environment is as considered as the menu.
