The Work

Wordmarks, Logos and Symbols

A repository of trademarks, wordmarks, and symbols designed across three decades of practice, spanning hospitality, culture, finance, healthcare, retail, and the public sector across four continents.

A mark is the most distilled expression of a brand. It has to work at the scale of a billboard and the corner of a business card, in colour and in black, in a culture familiar with it and one encountering it for the first time.

This repository brings together selected logos and symbols designed by Storm across thirty years of independent practice. The work spans clients from local startups to multinational institutions, from New Zealand and Australia to India, Qatar, Oman, Saudi Arabia, Fiji, and the United Kingdom.

Several marks in this collection have been recognised in international publications including the LogoLounge Master Series, Logoliscious, Really Good Logos Explained, and The World of Logos, Symbols and Trademarks.

To design marks that behave like personalities rather than pictures. A mark that carries attitude, not just aesthetics.

The best logos are not designed. They are distilled.

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