Public Sector

IPAA
Institute of Public Administration Australia

A complete brand overhaul for Australia's peak public administration body, creating clarity from complexity across a national network of eight state and territory divisions.

Silver
Branding Campaign
48th Creativity International Awards USA

The Institute of Public Administration Australia is the nationwide professional association for those involved in public administration.

Storm's brief was to resolve a brand that had grown dated and fragmented, lacking the architecture to unify eight divisions under one coherent identity. The solution was a monolithic brand system built on a triangular symbol derived from three core ideas: aspiration, stability, and the completion of transition. A bespoke lettering system gave IPAA its own distinct voice while a colour-coded division structure allowed each state and territory to retain individual identity within the national framework. The system was applied across every touchpoint from stationery and membership packs to digital templates, event collateral, rollup banners, and PowerPoint systems.

The project was recognised with a Silver Award in Branding Campaign at the 48th Creativity International Awards in Design and Advertising, USA.